Invasion of the Sweater Gawkers

Here I am reading this week's Full Frontal column about Iceland's invasion of cute-sweater-gawkers (and how I was one of them but tried not to be a shitty tourist). There was this store called Geysír, which is basically like Icelandic Anthropologie, and they kept luring me in with their ads of women dressed in wool bracing against a breeze and half-covered with gorgeous blankets. I didn't buy anything there after all. I did exclaim a couple times, however, "You're breakin' me down, Geysír!"